Ten Years Ago

I was working in the IT department of a casino and we had been ramping up for the devil that was Y2K. The hysteria of the time had led to lots of government and corporate attention on our systems and the general feeling was “bugger planes falling out of the sky, we have to make sure the punters don’t get a new year’s bonus if something goes haywire”. In the last weeks of December many long hours and practice runs took place to make sure we were ready for anything.

Sometime during that period I noticed I had a patch on my right upper arm that had this weird burning feeling. Like sunburn, but it didn’t hurt to touch and there was no red mark or anything. It was more annoying than alarming and so I chose to ignore it.

New Years Eve passed as we all know with no ill effects and all of the stress and long hours were left behind with a sigh of relief and a lot of “told you so” between us techie types. I had some leave booked and was looking forward to sitting around doing absolutely nothing. The kids were with their father for the school holidays and while I had some social stuff planned, for most of the time I planned to be on IRC talking to friends and playing computer games.

It was a fairly hot January and where I was living had no air conditioning. I have never liked the heat much and so had a fan set up to point at me and the computer. The PC was not happy in the heat and would shut down every now and then and I would take the opportunity to take snoozes till it cooled down.

The burning feeling on my skin had migrated to my chest area and had grown to quite a large amount of skin real estate. On top of that the ends of my ribs developed a nasty pain. I wrote that off as being something to do with bad chair I was sitting in and my posture was bad. Also it seemed that my feet would occasionally tangle around each other and I would trip up, but as I wasn’t really moving around much I could ignore it.

It’s amazing how your brain can absorb and adjust to things such as these. I truly had no surface fear that something was terribly wrong. Even when my daughter’s birthday rolled around and eating the chocolate mud cake produced the weird effect of tasting like chocolate on one side of my tongue and tasted like poo on the other side. Probably a cold coming or something, nothing to worry about at all! Denial is an amazing thing.

The denial was sustainable while I was by myself, but a week later I went out with friends for dinner to celebrate Australia Day. I drove for an hour across the city to where we were to meet and staggered (literally) out of the car. As I grabbed onto anything that would support me as I walked into the restaurant I saw the face of one of my friends, and ex ambulance driver. The change from smiling to this horrible shocked look was like a splash of ice water, it suddenly hit me I was in trouble, there was no hiding it.

I copped a major lecture about going to the hospital ASAP and why hadn’t I seen a doctor. I remember that nothing was said about what it could be, probably not to freak me out, but I should have known by the shocked look that he thought that it was something serious. I managed to talk my way out of it pointing out that I had to go visit my mother the next day and that we had a date to go to the local club for a girls night out. I promised that I would get it seen to (whatever this was) after I had seen her.

To be continued….

Fireworks (Yellow-Red-Blue+Green)
Fireworks (Yellow-Red-Blue+Green)‘ by BONGURI via Flickr
Image is licenced under a Creative Commons Attribution-NoDerivs licence

Zero Value

There are so many people out there that try to convince the unwary that value lays in big numbers. They try to sell the fallacy that a billboard that has a million cars passing by it is worth more than a newsletter to 100 people passionate about the subject. They try really hard to say that hundreds of zero second visits to your blog is better than 50 x 5 minute visits. They try to tell you that a thousand twitter bot followers are better than 200 who listen and respond to your tweets.

Humans like the thought of big numbers, after all doesn’t it mean you have won if you have the biggest number? Thing is a million times zero…is still zero.

Here’s to 2010 being a year of great numbers for you. Not the biggest, but the best numbers. Professional numbers, not shyster crap.

2010
2010‘ by doug88888 via Flickr
Image is licenced under a Creative Commons Attribution licence

Working Holiday

Yes I am posting this for real (no auto-posting) on Christmas Morning here in Australia. Despite what many of the “get rich – live the lifestyle you want” courses out there say, until you make it big, you are going to have to work your butt off every single day of the year. Sure I should have auto-posted this but it only occurred to me while I was doing my weekly accounts that this is a message few people openly discuss.

If you are truly dedicated to getting what you want then you need to create that solid platform to base it all on. Every single person who I consider successful, has been a focused and determined person who has ensured that nothing got between them and their goal. That included holidays and down time.

Sure take a break, but if you are serious, then this time of the year is to double your efforts and get four times as far ahead of your competition as possible.

For me, work is now, fun is later.

Have a Merry Productive Christmas

I do work hard!
I do work hard!‘ by JulyYu via Flickr
Image is licenced under a Creative Commons Attribution-ShareAlike licence

Due Diligence

The internet lets us be whoever we want to be. Most of us choose to be ourselves, or the slightly annoyed versions of ourselves, but we maintain our inner goodness and judge others by our own moral compass. That is why so many people are caught out by emails and websites that promise the world and then proceed to rip off good people who don’t have  money to waste.

We expect people to be just like us

Some times it is obvious that people are not like us, we can make that call immediately. On the internet though, in text, it is hard to make that judgement call without some investigation. We give many people the benefit of the doubt because we are good people, and that is what good people do.

It is a difficult thing to chose what to do when someone you thought was just like you, turns out to be something completely different and not in a good way. In my experience, the best road to take is to cut off contact with that person and let them be. If they are dangerous and you want to warn the world then there is the price to pay as the whistle-blower and you need to be aware and prepared to pay that if you want to go ahead.

So saying that, any conspiracy of silence is unacceptable to me (and to others as we have seen in offline events regarding crimes against children) and the price I have paid in lost productive hours investigating the events that led to this post are more than justified by the thought that innocent, well-meaning people, will not be falling for the facade that had been created to encourage them to part with their money.

It all started with one headline that was too good to be true. Make sure you do your due diligence before committing to anything that requires any kind of investment from you.

2010: A Place Authority

As I am want to say, the internet is big….really big.

So big that many small businesses have believed that their presence is neither necessary or effective because they are just little guys and no-one will notice them against those slick websites the huge mega corps use. In 2010 it will become apparent to even the smallest business that being on the internet is not only essential, all other forms of advertising is rapidly becoming redundant (in fact some already are).

Owning your local keyword real estate is the next Klondike.The SEO shyster is on the way out as the “average Joe” starts to use the internet as the tool it is.  Shopkeepers will come to realise that how their customers search is not globally but locally for a great deal of services. It has been easy for SEO sales people in the past to start talking to their mark about trying to get #1 in Google. Yet we you and I know the average Joe has cottoned on to that fact that even if you are the world’s number 1 site for “candy pink buttons”, the woman who wants to buy them is actually searching Google for “buttons Liverpool”.

The iPhone, and other handheld internet devices, have been the brick to smash the barrier restricting local retail/services making their mark on the web. People who want something “now” or “close to now” are using their data phones to pinpoint where to get what they want locally. Around gift giving time this is especially so.

Not only that, authority for things/service comes from where they rank in Google. Buying something you have never bought before like …chiropractic services. You don’t know anyone who uses a chiropractor locally but all your friends swear that it works, so what do you do? You look for “chiropractor your town” and bingo a nice looking site pops up with Your Town Chiropractor dot com as top Google listing, with a nice video of Bob in his white coat talking about spinal alignment …well he HAS to be good, Google says so.

Nano-marketing is picking up momentum. The great thing about this shift is there are so many products and so many locations that rather than selling one site attempting to top a million keywords, having a million sites with one keyword each and one location is also quite viable The internet has infinite space, unlike the Yellow Pages, and so is able to chunk down to the tiniest market requirement.

Once you have successfully completed and sold a local website(s) it is not hard to then duplicate the process and move on to another location. Conquered “Buttons Liverpool”? Head to “Buttons Newcastle” etc etc etc. Build the site and find the businesses who need that listing, let them all make offers and sell to the highest bidder after setting a minimum amount, or set a buyout price and let the first business to pay it, get the goods.

Of course I am biased about all of this, it is how I have set up my business, banking on the details above coming to mainstream fruition.

Redesign At 3 O’Clock

I have itchy fingers again after taking another hard look at my blog design. I had to ask myself some hard questions and be absolutely honest with the answers

1. What is the main purpose of my blog

2. What is currently on the blog that gets in the way of that primary directive

3. What should be on the blog, but isn’t now.

blog redesign

For my blog the answers are as follows; for your blog they could be completely different priorities

1. My primary purpose is to present good quality content so that people add me to their readers or regular reading platform.

2. Side bar and banner advertising gets plenty of clicks but not enough to warrant their existence. So they are gone!

Popular articles is good for new readers to dip their toes in, but this one is manual and I haven’t updated it in a long time. Will look for a widget that will automatically post the most read / most commented posts of the last XX days to ensure fresh content and turnover

Tags are useless, they can go

Same with archives…gone

Countdown timer to my quitting corporate will stay, but I will probably move to the footer or header as it is a focus point that will help set the tone of what this blog is about.

Most active commenters will stay, but I will again set that to the 10 most active commenters of the last XX days to encouraged multiple comments and discussion rather than fly by night VA crap.

3. I need to make the RSS button bigger

I need to have a footer on each post that links to signing up for my pay-by-month newsletter

I need a “quote” banner eye-catcher that explains exactly what this blog is about so new visitors are instantly drawn to the story within

_________________________

So what is my plan for achieving all of this? Well I am looking for a quote from WordPress specialists that could work with me to create what I am looking for. If you have the time and the chops, drop me a message in the comments. Maybe we can do business.

Settling For Less

About 12 years ago I started work as a voice communications specialist in an IT department of a casino. Attached to the casino was a hotel, and I looked after the voice network in both. The people in the hotel expected crystal clear reception on their analogue phone sets*.

Throughout the rest of the casino phones were on a digital network, and again the expectation was that the phone reception would be crystal clear.

Two years later when I went to do the same job at IBM there was a change in expectations as to quality. You see the flakiness of mobile phones, with the drop outs, terrible reception, and interference from outside noise mean that people put up with less quality voice for the convenience of being able to take calls wherever, whenever. Along comes VoIP or IP Telephony and no one batted an eyelid when the desk phone call quality of service also dropped. They had been conditioned to accept that voice calls were no longer perfect.

In the space of 10 years the expectations of 100 years of telephone experience and expectations were completely wiped out.

Now we all hope that voice quality and reliability will bounce back, and it most definitely will. Until the next thing comes along to advance the science/technology, but create teething problems along the way.

I see the same thing happening with various old-school pockets of expectations on the internet. Journalistic integrity and quality, marketing and advertising efforts, social media engagement of b2c and b2b. Nothing starts out perfect, and as we go forward we do have to settle for less as part of the process of innovation. So when you see the dreaded Beta on an application or you are developing and bringing to market something new, forgive yourself of the thing is not perfect, or if the customer loses something along the way. Sometimes that is necessary. Humans are adaptable creatures that can handle a certain amount of rough edges to get a bright shiny new thing.

Old School Cell Phone

*  if you have ever wondered why they put phones next to the toilet in hotel rooms, it is for safety reasons. Lots of people have slips and falls in bathrooms. Unfortunately those slips and falls also happened to the handsets and many is the time I had to fish them out of the toilet.

Story Telling For Cash

2010 is going to be a big year for change in how business people value and distribute content. If not for others, then definitely for me (I like to lead, not to follow).

1. I am not going to play the “best for free so people pay for something else” which has been the model mostly used by Internet information marketers. Value is value and if the market will pay for stuff you give away on you mailing lists them it is ridiculous to give it away for free. By doing so you are devaluing the work it takes to create content, and you are attracting a market of freeloaders, rather than qualified buyers.

2. For those on my mailing list that get emails and blog posts about my local small-business business building, well the plan is to changed THAT to a $1 a post model. The stuff I am giving you comes from years of small business and corporate experience and I want people to value that by paying for it. I have the sneaking suspicion I will INCREASE readership and open rates by charging for the privilege of my know-how.

Value is strictly a subjective construct and applying a zero value from the beginning means it is an uphill battle all the way to get any dollar number applied to what you produce after that.

3. Some opportunities are too good to waste. Recent and current events have added up to a story that would be unbelievable if they weren’t true. I am going to distribute the full story, every strange and freaky event (with documents, emails and research into the main character’s past and present, as tasty adjuncts) as a pay by chapter novella.  This will be non-fiction but read like fiction, and people LOVE hearing about other people, especially when the story is bizarre and compelling.

This will be distributed in both podcast and written versions and people can pay for their choice of distribution method. I will be creating this when I am at our country house over the new years break and am looking to launch in early new year. January if possible.

The great thing is, as the main story is still evolving, I am getting free content written for me. I don’t need to be a fiction writer at all. Keep your eye out for this internet-reality story… must think of a name…

stephen_king

Thanks to Cartmen84fn for image

Breakfast At Allison’s

Just booked my accommodation for the 30DC Home conference Melbourne in February and noticed I get a free full buffet breakfast for 2 each day in the price. “What an opportunity” thinks I, “I can offer a free breakfast for the company of someone new to network with each day”. So I am!

If you are going to the 30DC Home conference OR are a small business person in Melbourne and fancy meeting up for bacon and a chat, I would love you to join me.

The days I have available are

Friday Feb 19

Saturday Feb 20

Sunday Feb 21

Monday Feb 22

Tuesday Feb 23

Wednesday Feb 24

You can join me on any, or all, of those days, but the free breakfast will get shared around. Drop a note in the comments and let’s meet up!  I am booked into the Mantra Southbank (4 star)  which if you hurry you can get at $149 a night with the breakfast deal too

Thanks to SecretLondon123 for image

Thanks to SecretLondon123 for image

Respect Ma Authoritah!

While I might have whinged about personal branding earlier, watching the birth of a personal brand has opened a lock in my mind.  Silly thing is, I should have known this already…

Who is your daddy and what does he do?

It is simple to create a personal brand, once you make it simple. Rather than an AHA moment, this was more like a “DUH!” moment for me when I realised this (yes I tend to over-think things sometimes). The simple thing to do in pinpointing your personal brand is to ask two crucial questions only

“What is your focus and what can you contribute?”

Taking myself as a case study, you would be hard pressed to know what my focus actually is if you are following me here, and on Twitter, and on FriendFeed, Facebook etc. My output is so eclectic that I must seem like a jack-of-all-trades and probably master of none. It IS possible to show focus on more than one area, but you must establish credibility and authority in ONE area first.

What’s the plan? You do have a plan don’t you?

Starting now you are going to see a marked change in how I communicate via social media. My focus will be all about helping local small businesses with their internet presence (which is the business I am in). I am going to make sure that I incorporate that focus in 80% of what I communicate. I want people to equate local small business web presence with me.

No longer is the work I do behind the curtain to be hidden. There will be tweeting from client meetings, Foursquare checking in from their premises, knowledge galore in links to resources. My current large stable of sites will be sold off via Flippa in the new year and everything will come down to the focus on my offline business, with my online persona.

Don’t think we won’t be doing the same over at the SWBN either.

cartman respect my authority sticker