I was working in the IT department of a casino and we had been ramping up for the devil that was Y2K. The hysteria of the time had led to lots of government and corporate attention on our systems and the general feeling was “bugger planes falling out of the sky, we have to make [...]
There are so many people out there that try to convince the unwary that value lays in big numbers. They try to sell the fallacy that a billboard that has a million cars passing by it is worth more than a newsletter to 100 people passionate about the subject. They try really hard to say [...]
Yes I am posting this for real (no auto-posting) on Christmas Morning here in Australia. Despite what many of the “get rich – live the lifestyle you want” courses out there say, until you make it big, you are going to have to work your butt off every single day of the year. Sure I [...]
The internet lets us be whoever we want to be. Most of us choose to be ourselves, or the slightly annoyed versions of ourselves, but we maintain our inner goodness and judge others by our own moral compass. That is why so many people are caught out by emails and websites that promise the world [...]
As I am want to say, the internet is big….really big.
So big that many small businesses have believed that their presence is neither necessary or effective because they are just little guys and no-one will notice them against those slick websites the huge mega corps use. In 2010 it will become apparent to even the [...]
I have itchy fingers again after taking another hard look at my blog design. I had to ask myself some hard questions and be absolutely honest with the answers
1. What is the main purpose of my blog
2. What is currently on the blog that gets in the way of that primary directive
3. What should [...]
About 12 years ago I started work as a voice communications specialist in an IT department of a casino. Attached to the casino was a hotel, and I looked after the voice network in both. The people in the hotel expected crystal clear reception on their analogue phone sets*.
Throughout the rest of the casino phones [...]
2010 is going to be a big year for change in how business people value and distribute content. If not for others, then definitely for me (I like to lead, not to follow).
1. I am not going to play the “best for free so people pay for something else” which has been the model mostly used by [...]
Just booked my accommodation for the 30DC Home conference Melbourne in February and noticed I get a free full buffet breakfast for 2 each day in the price. “What an opportunity” thinks I, “I can offer a free breakfast for the company of someone new to network with each day”. So I am!
If you are going to [...]
While I might have whinged about personal branding earlier, watching the birth of a personal brand has opened a lock in my mind. Silly thing is, I should have known this already…
Who is your daddy and what does he do?
It is simple to create a personal brand, once you make it simple. Rather than an [...]