I have always wanted to own Allison.com.  Alas the chances of me doing so depends on Rolls Royce going out of business and I don’t wish that on them at all. You see, back in 94 they acquired Allison Engines a US motor company and the .com domain. They stuck an auto redirect on it to www.rollsroyce.com and there ended that story. The Allison.net address is owned by an email address reseller for people wanting an email account ending in allison.net.

So I did the next best thing and bought allison.co . It didn’t come as easy as the other.co domains I bought, they were simple transactions against which there was no opposition (pretty easy when you are buying for micro niches) but someone had also wanted allison.co and so the battle began.

Actually it went the way of most auctions with the person who wanted the domain dropped a bid on 15 minutes before close and I waited till 5 minutes to go and kept bidding till I topped their proxy bid. There were no further bids from them and voila!

Whether .co is weighty with Google or other search methods time will tell. Literally, new TLD have the disadvantage going up against aged domains which Google does use in their search algorithm. Good news though with Google has pledged to treat .co sites as global sites unless they have Colombian content (keep your cocaine sales to a .com if you want a bigger market).