This week showed me that there are still people out there that do not get how collaborating within their niche is a win-win and not something to be feared.
Currently I am working on creating a Sphynx cat site network because, I hope you know, I just love the breed . One area I have steered away within the niche is creating a forum. There are a couple of reasons why.
- Forums are a lot of work dealing with people
- There are already a few fairly good forums out there
- I have products to create that I need to spend my precious time on
I mention this because I want to emphasise I am not a competitor with the guy this post is about.
I used to advertise my Sphynx cat book on one of the forums. Paid advertising that I tried for about 4 months as it wasn’t really working and I didn’t have time to screw around with split testing ads. Recently a question came up in that forum, “are there any good Sphynx cat books out there because everything I have found is written for children”. I left a post saying I had written one and if they searched in Barnes and Noble online store under “Sphynx Cats” they would find it. No links, no spam. The owner of the forum, however, chose to delete my post because I had ceased advertising with them.
Can you see how shortsighted that was?
I was a contributor to the forum, as well as a member. Instead of celebrating that one of their members had written a book, they stamp on something that would link them to a book (good for them). They killed a post that told a member to how to get exactly what they wanted (good for me, good for the forum).
They also have pushed a button with me that means I will not mention their site favourably ever again, I will recommend their competitor forums over theirs as well as spend my advertising dollars elsewhere. I am doing a podcast series about people in the Sphynx cat world, do you think I feel like including them at the moment?
It really is a stupid move to not even consider working with someone in the same niche as you, the benefits go way beyond whatever it is you are. I wonder if someone had recommended my book with a straight link, what the owner would have done.








