Allison Vs Rolls Royce (or why I bought a .co domain)

I have always wanted to own Allison.com.  Alas the chances of me doing so depends on Rolls Royce going out of business and I don’t wish that on them at all. You see, back in 94 they acquired Allison Engines a US motor company and the .com domain. They stuck an auto redirect on it to www.rollsroyce.com and there ended that story. The Allison.net address is owned by an email address reseller for people wanting an email account ending in allison.net.

So I did the next best thing and bought allison.co . It didn’t come as easy as the other.co domains I bought, they were simple transactions against which there was no opposition (pretty easy when you are buying for micro niches) but someone had also wanted allison.co and so the battle began.

Actually it went the way of most auctions with the person who wanted the domain dropped a bid on 15 minutes before close and I waited till 5 minutes to go and kept bidding till I topped their proxy bid. There were no further bids from them and voila!

Whether .co is weighty with Google or other search methods time will tell. Literally, new TLD have the disadvantage going up against aged domains which Google does use in their search algorithm. Good news though with Google has pledged to treat .co sites as global sites unless they have Colombian content (keep your cocaine sales to a .com if you want a bigger market).

rolls royce thanks to   starrynight1

Comments

  1. Michelle says:

    Congrats on getting your .co
    Michelle´s last [type] ..Embossing Resistance with Paint

  2. Daniel Rose says:

    I think it’s far more important to consider the content of your site, rather than its name… Congratulations Allison!
    Daniel Rose´s last [type] ..Compliance or commitment

  3. Nice grab on allison.co even if its not a .com its a great vanity name to have. I suggest making it your business card website and stay focused on developing .com websties for SERPs.

    Be sure to save your receipt for the domain name purchase.

  4. Cool! That sounds like superb 4hww thinking. ;) Congrats!
    soultravelers3´s last [type] ..Darling Dordogne- Vacation Holiday in France

  5. Like Borat would say ” very nice”. I like the part of you explaining how you bid. I love to bid on things, to me it is like a high. So what are you planning on doing with the allison.co?

  6. Bill Soroka says:

    Awesome! For some reason, I’ve been intimidated to get into bidding wars on these domain names, but I am thinking I’ll give it a shot now. It’s so frustrating to put so much creative energy into a name only to find someone else beats you to the punch and is just sitting on the domain. Thanks for sharing!
    Bill Soroka´s last [type] ..One Posting- Multiple Sites- A ‘Must Have’ Free Service for Every Business Owner and Professional

  7. Wow that’s interesting. Did you ever consider contacting Rolls Royce and see if they even get much traffic from the redirect. If not they may be willing to sell. The worst thing that could happen is they say no. But it might be worth a shot.
    cam@ coupons for toys´s last [type] ..Halo Reach – Legendary Edition

  8. That’s an interesting story. I’m still a little unsure on the value of .co to be honest. I doubt it will ever be as valuable as .com… It is fun to be able to have that domain you always wanted though, so congrats on that.

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