1. Have a team. Or a network. Or your bestest customers. Make sure they are all “in” on what you are about to do.
2. Find a ready made crowd. Maybe an online social network. A forum, discussion board, community area
3. Have the team point out something that they can see, or have seen. About you, or your product. Something helpful. Or funny. Or sad.
4. Get the crowd involved too by casual conversation
5. Watch it all snowball…or not. It does take a certain chemistry to get to flash point.
Try it….
Planned and executed my exit from the corporate world. Walked away with a 6 figure payment to boot.