There are so many people out there that try to convince the unwary that value lays in big numbers. They try to sell the fallacy that a billboard that has a million cars passing by it is worth more than a newsletter to 100 people passionate about the subject. They try really hard to say that hundreds of zero second visits to your blog is better than 50 x 5 minute visits. They try to tell you that a thousand twitter bot followers are better than 200 who listen and respond to your tweets.
Humans like the thought of big numbers, after all doesn’t it mean you have won if you have the biggest number? Thing is a million times zero…is still zero.
Here’s to 2010 being a year of great numbers for you. Not the biggest, but the best numbers. Professional numbers, not shyster crap.
‘2010‘ by doug88888 via Flickr
Image is licenced under a Creative Commons Attribution licence
January 17th, 2010 at 11:31 am
Well said Alison I could not agree more
Quality over quantity should always prevail
February 20th, 2010 at 1:58 pm
Alison, you are absolute right. I’m sure Seth Godin would be proud of your stance. It is about quality and not quantity. That’s why they call them niches! ~ Daryl
April 28th, 2010 at 7:54 am
Just taking a look through your archive… this is a good one.
As much as I love to see some nice numbers, it really is the quality numbers that feel more satisfying, and more secure. When I see that a visitor spent several minutes on the site and looked around a number of pages, I know I made a connection, and what I’m producing has value. It’s a refreshing change from the daily stream of new, spammy twitter followers.
Local Internet Marketing´s last blog ..Why Have A Blog: Easy Analytics