Comments on: Cross My Palm With Silver http://allisonreynolds.com/blog/projects/cross-my-palm-with-silver/ Ditched Corporate Life for Internet Self Employment Sun, 22 Jan 2012 23:09:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Allison http://allisonreynolds.com/blog/projects/cross-my-palm-with-silver/comment-page-1/#comment-353 Allison Fri, 03 Oct 2008 03:18:14 +0000 http://allisonreynolds.com/blog/?p=475#comment-353 Thanks for dropping by Donna and for your interest in our project! Love reading your stuff and the advice is very much appreciated :D Thanks for dropping by Donna and for your interest in our project!

Love reading your stuff and the advice is very much appreciated :D

]]> By: Donna Fox http://allisonreynolds.com/blog/projects/cross-my-palm-with-silver/comment-page-1/#comment-351 Donna Fox Wed, 01 Oct 2008 22:19:41 +0000 http://allisonreynolds.com/blog/?p=475#comment-351 HI Allison, I signed up to hear more about SWBN today. I'm eager to see how you do. Pricing decisions are among the most complicated ones we make in business. When I worked in oil and gas, independant gas stations would price their fuel by using a relational strategy. That is, their pricing guideline was based on what others were doing around them. So each morning Joe station owner would walk outside, take a look at what Shelly's Shell Station across the street was doing with their fuel prices, and adjust their prices according to a scale (for instance +1 cent if their brand was perceived better than Shell, -2 cents if their brand was a discount brand. I use this pricing model now. I find my closest competitors content-wise. Then I choose to be the premium service providers. I'll price myself a little higher, and pule on the value. Instead of trying to get the money that I think I'm worth, I try to create an excellent value, then convince my customers that THEY are worth it! Good luck with your new venture :) Donna HI Allison,

I signed up to hear more about SWBN today. I’m eager to see how you do.

Pricing decisions are among the most complicated ones we make in business.

When I worked in oil and gas, independant gas stations would price their fuel by using a relational strategy. That is, their pricing guideline was based on what others were doing around them.

So each morning Joe station owner would walk outside, take a look at what Shelly’s Shell Station across the street was doing with their fuel prices, and adjust their prices according to a scale (for instance +1 cent if their brand was perceived better than Shell, -2 cents if their brand was a discount brand.

I use this pricing model now. I find my closest competitors content-wise. Then I choose to be the premium service providers. I’ll price myself a little higher, and pule on the value.

Instead of trying to get the money that I think I’m worth, I try to create an excellent value, then convince my customers that THEY are worth it!

Good luck with your new venture :)
Donna

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