The Four Hour Work Week Project – Allison Reynolds

2010 is going to be a big year for change in how business people value and distribute content. If not for others, then definitely for me (I like to lead, not to follow).

1. I am not going to play the “best for free so people pay for something else” which has been the model mostly used by Internet information marketers. Value is value and if the market will pay for stuff you give away on you mailing lists them it is ridiculous to give it away for free. By doing so you are devaluing the work it takes to create content, and you are attracting a market of freeloaders, rather than qualified buyers.

2. For those on my mailing list that get emails and blog posts about my local small-business business building, well the plan is to changed THAT to a $1 a post model. The stuff I am giving you comes from years of small business and corporate experience and I want people to value that by paying for it. I have the sneaking suspicion I will INCREASE readership and open rates by charging for the privilege of my know-how.

Value is strictly a subjective construct and applying a zero value from the beginning means it is an uphill battle all the way to get any dollar number applied to what you produce after that.

3. Some opportunities are too good to waste. Recent and current events have added up to a story that would be unbelievable if they weren’t true. I am going to distribute the full story, every strange and freaky event (with documents, emails and research into the main character’s past and present, as tasty adjuncts) as a pay by chapter novella.  This will be non-fiction but read like fiction, and people LOVE hearing about other people, especially when the story is bizarre and compelling.

This will be distributed in both podcast and written versions and people can pay for their choice of distribution method. I will be creating this when I am at our country house over the new years break and am looking to launch in early new year. January if possible.

The great thing is, as the main story is still evolving, I am getting free content written for me. I don’t need to be a fiction writer at all. Keep your eye out for this internet-reality story… must think of a name…

Thanks to Cartmen84fn for image