I Want You

Here’s the skinny.

I am developing a business idea I have. I am inviting you to join me for the ride as I gestate, and bring to term, this idea-baby.  I will be documenting it all in weekly emails, just like any proud mother. Don’t call me a mommy-blogger though, this is all business.

There is no pitch, nothing to buy, none of that guru crap. No expectations at all from you apart from filling the back cars of this roller coaster and being able to say you were there when….

Interested in tagging along?

Sign up here

treasure-map

Allison Reynolds Makes The Grade

Allison Reynolds the Movie? You might have noticed the video I have just posted ( Allison Reynolds the Movie ) and wondered “what on earth is she doing?!?!?!”.

To recap, I have been working to ensure that my blog ranks #1 for the Google search term Allison Reynolds.

For many of you out there that might not be an issue as you have unusual names, or there is not that much in the way of competition, or you have some awesome backlinking going on. But woe is me, my name happens to coincide with that of a character from an 80′s cult movie and that means I have some pretty stiff competition from fan sites and entertainment trivia type sites.

It is pretty important to your internet image to be able to be instantly found by a search for your name. Sure it may seem like a huge vanity trip to be fighting for that #1 position, yet when you think about how hard names are protected in business you should realise that your name is a huge part of your “brand”.

Exhibit A

Allison Reynolds makes the grade

Allison Reynolds makes the grade

After 6 months the blog has worked its way up from position 7-9 to position 1 & 2 according to SEO type measurement (yay!!!!) . For the average punter looking for my name there are those two pesky YouTube videos at the top.  Hmm, how does one get around those two. Well first is to have some competition against them, which means….videos.

If you search YouTube for Allison Reynolds this is what you will see

Allison Reynolds YouTube Search

Allison Reynolds YouTube Search

Now I Have a video up there from a year ago for my fund-raising activities and I am going to leave that doing what it does. What I need now is something that can be linked to the blog and possibly get a leg up from the blog’s authority.  You will note that to get to top position in YouTube I need to get 17k+ views and 5 stars. Well when people catch on that there is one frame in my video of me totally naked I am sure I will grab a few more views (that is totally a joke …. maybe).

Until then it will be same old, same old. Building more authority, and I am an expert in me :)

No Mucking Around

It is nine whole days since the end of the 30DC. In that time I have buried my ex-husband, consoled my heartbroken children, gone back to work after compassionate leave and taken a germ of a business idea and made it reality, just like *that*!.

Today saw the first whisper on Twitter announcing the “launch” of the Secret Women’s Business Network.

Now I haven’t done it all by myself (that would have been absolute madness!) and my partners in crime Barb, Lisa and I have a HUGE amount of work still to do, but it goes to show how quickly and painlessly one can do this kind of thing on the internet. How to achieve this sort of result will be part of the curriculum when we fully open the doors (exciting!).

Don’t expect one of those huge hoopla launches, the SWBN is working on the snowball principal. That our environment and content is so good that word of mouth will keep our membership growing at a steady rate. Also, we are totally committed to ALWAYS making our announced dates.  Nothing beats great project management (another part of our curriculum) and we will be eating our own cooking as they say, by demonstrating this as a cornerstone of owning a “real” business.

I had a huge rush of adrenalin this morning after making that one simple twitter post, all of the work in those 9 days was now a reality! My passion has become a reality and I am writing this grinning like a crazy woman.

Look out world, here we come!

Ed Dale Mankini New Update

Developments in the Ed Dale Mankini saga need reporting on. Sure this blog post is just another way to keep my authority up on the subject, but I hey let’s be ridiculously transparent on this subject because there is absolutely nothing to lose (if only I had a sweet deal with an underwear retailer or something)

So the  Ed Dale Mankini Terapad blog has done what i thought it would do. Which is knock this blog off the #1 spot for the search term Ed Dale Mankini. There are a few reason why it would do that and I will probably talk about them as filler posts as we go through the month of August with the 30DC (after that i am SO not continuing this naughty naughty distraction which sucks up precious time).

I am keeping my eye on the specific Squidoo lens though. That is having another period of Google disappearing and it could make a Lazarus-like come back. Meanwhile this blog should sink in the rankings through time as it really isn’t focussed on the term and I need to stop posting mankini stuff here (as all this is doing is earning me a reputation of being slightly crazy!).

Time to knuckle down… only one week till the Thirty Day Challenge and I am getting pretty excited!

Brain Training

My brain...multiple sclerosis MRIAs you may have gathered I have Multiple Sclerosis. One of the symptoms of MS that is not talked about openly, is the loss of cognitive function. It is much easier to focus on the not being able to walk bit, or the blind bit. Personally the cognitive bit is the most frightening to me.

For me the damage manifests in various ways. The most annoying is dysphasia/asphasia which results in me having periods where I cannot form the words for things even though I can see/hear them in my head. Tip of the tongue syndrome is how I describe it. Mostly around nouns.

My struggle to find the word is often amusing to my friends, and I know EXACTLY how a small child feels when you are trying to make yourself understood, and it is just not happening. I haven’t hit the tantrum chucking stage, but black anger sometimes does ooze up from the bottom of my frustration. Mostly I make fun of myself and accuse them of “picking on the gimp”.

Frustrating also is the effect that has had on my writing skills. I have written all my life, and sometimes even been paid for it. In recent years I have been aware of gaps that have appeared in my vocabulary. Much of my writing now is filled with XXXX, my placeholder symbol for a word that I cannot remember. Grammar too, has taken a beating and I must proofread my work several times to ensure I am not expressing myself in the language of the 5 year old. Tense is a bitch!

This is all very depressing. I choose not to be depressed about it, but to do something.

I chose to check around the internet about new neuroscience research. Fascinating stuff and truly inspirational to those of us that grew up with the old “the brain cannot regenerate after damage” which sets up that mindset that what is done to your mind, is permanent. It ain’t.

I believe that just like the six million dollar man, you can rebuild what you have lost. Unlike the six million dollar man it can’t be done over night, and no bionics are available yet. The solution is all through working what you have, to gain back what you had. It takes a while.

What i am doing is reading, writing and speaking as often as possible. Sounds pretty obvious, but yes practice will help rebuild the destroyed neural pathways.

As I am an internet hermit (spending just about all of my spare time shoving information into my head) reading gets a super work out. Though in the past I have been lazy and just went to StumbleOn videos, a habit that now is a treat rather than a daily occurence.

Writing is dead easy too, the blog, content for sites and forum posting. All great work-outs for the burnt out bits.

I also enjoy exercising the left side of my brain through playing logic games such as online Mahjong.When I first started playing I was useless. I would spend ages staring at the tiles trying to make sense of the links. My brain at times would be overwhelmed by the stacks of tiles (hahah mahjong joke there) and freeze up. I would have to away and do something else till I could have another go. Now I have improved out of sight, and only feel sometimes that my focus is on the right side of the board.

Give me a couple of years and I hope to have negated the damage and if I am ultra lucky, no more will have developed.

Product Phobia – I Has It

I have come to realise that I have an irrational fear of creating my own product.  What is so hard about creating something that people will want to pay money for?

I was contemplating this after a series of posts and replies in the Thirty Day Challenge Forums.  In the back and forth of discussion, my opinion about what a beginner should be paying for tools, solidified. I really don’t think that anyone should pay for anything till they know what they are doing with it. But is this a sensible opinion?

If a beginner guitar player buys the top of the range guitar will it encourage them to continue playing longer and hone their craft? If they are given a free instrument will that diminish their enjoyment, or reduce their skills?

The thing here is, when it comes to online products, what I really believe is never pay for anything that is of low quality; and a lot of what I see people produce as products are low quality.  There again a lot of what I see is for free. Vicious cycle 101!

So what is stopping me create a quality product? Nothing at all!

I know I am a creative little soul and have done some kick-arse work for others and in my corporate career. I know I can write (this blog may say otherwise :) ). I have passion, I have self confidence in bucket loads. I have seen and paid for various products in the first niche i want to produce a product for and I know I can do better.

What I don’t have is a mentor in this area, someone who can give constructive criticism and not brush things off as ‘well you are just beginning so any old crap is OK”. That is not something i have seen covered. The peer review of a project, who do you choose?

Would love your input

Managing a Four Hour Work Week

The Way Of The CubicleFor those of you that follow me on Twitter, or check out the distractions section of this blog, will know already that today was the first day of my being outsourced to AT&T from IBM.

My role in AT&T will be managing a team of about 24 people. Almost twice as big as the team I managed before.  This will mean I need to  lay the ground rules early to ensure no-one is wasting my time or theirs. Some classics from Tim Ferriss will be implemented as office policy.

The issue that many people have trying to work the 4HWW is that their manager is stuck in what I call the “Way of the Cubicle“. The Way of the Cubicle is the ancient art of believing that you are most productive at your desk, phone glued to one ear, typing on a keyboard with one hand and shoving your lunch in your gob with the other. Way of the Cubicle devotees are often late middle aged, who seek ways of proving that you, their minion, are doing “work”.

An example that was passed on to me by a friend was their Way of The Cubicle boss not being a big fan of work-from-home type arrangements. He was paranoid that all that would happen is the worker would watch Oprah all day and basically bugger about doing nothing. So he proposed (as they were all programmers) that he would write a program that would take a screenshot of the worker’s screen randomly,  several times an hour.

It might be just me, but doesn’t that just smack of wasted productivity doing something like that?

Anyway back to the office where I am the boss. The new “rules” that I will be implementing are

  • Meetings are a last resort
  • If you cannot avoid convening a meeting ensure the agenda with planned outcomes is in the invitation or I will not accept
  • Meetings should be between 1pm and 3pm
  • All staff will block out lunch time and eat somewhere away from the desk/floor

My last team were technical implementors and so I abolished strict starting and finishing times and allowed the team to set them themselves. Unfortunately my new team are a couple of operational support teams that have specific hours and SLAs to meet so I can’t really allow that.

I can however, empower the team to start making decisions that they have not been permitted to in the past.

The goal of all this is to actually keep my team away form me while I do the mundane work that needs to be done without interruption and thinking/strategy time.

More on this subject after implementation.

Damn You Allison Reynolds – Update

A couple of days ago I wrote about how I am having difficulties with my name being matched with another Allison Reynolds who is slightly more famous than me (something to do with being in an 80′s cult flick).

The good news is, just by posting that post I have managed to climb from 9 to 7 in Google. No social book marking, no link love from anywhere else. Just some prudent posting in a form that the search engines appreciate.

Onward and upward I say!

Damn You Allison Reynolds!

Where everybody knows your name,
And they’re always glad you came;

Lyrics Cheers – Everybody Knows Your Name.

I share my name (Allison Reynolds) with a character from the 80′s teen flick The Breakfast Club. While it is an interesting piece of information (and one I wrote into a trivia competition once) it is also somewhat of a pain in the bum when it comes to determining who is trying to find me personally on the net.

Allison Reynolds Search

I am still not sure if I want my name as my brand, or just because the human need to be recognised as an individual is strong in me. Or maybe I have a HUGE ego and there is no room for anyone else.

The steps I have taken to regain my name is to register www.allisonreynolds.com and www.allison-reynolds.com. I post comments under Allison Reynolds, and although I twitter under AllisonR I own AllisonReynolds as well. As yet I have not given the domain any social bookmarking love so I am expecting I can creep up a fair bit further than my current rank of 9.

I think my goal is obtainable and am grateful i don’t have a more recognisable name. Imagine being a Kylie Minogue or a Steve Jobs and trying to claim your corner of the internet. Mind you, most users are still back in the nickname era and are happy with Geekgirl25 as their online persona. Moving into the new transparency of the internet will be hard for some to embrace. The paranoia of identity theft and credit card fraud still is a heavy pall over some internet users’ experiences.

Hopefully as people become more technically savvy and are aware of how and what people really can do on the internet that fog of fear will blow away somewhat. The fact that your name and address is usually in the phone book and that giving your credit card to swipe in a restaurant is more of a give away as to who you are and where you live and how to rip you off, than putting your name in a domain on the internet or using Facebook.

I would add there is also the scariness of putting yourself out there front and centre for scrutiny. Transparency is a difficult concept to those that prefer to watch from the sidelines

This quote in regards to internet transparency partially sums up my feelings about being more transparent on the internet.

The trick is not to do anything you’d be ashamed of. - Bob Metcalfe, Ethernet inventor, founder of 3Com Corporation, former CEO of InfoWorld, now a venture capitalist and partner in Polaris Venture Partners; internet user since 1970

I would add and if you do do something stupid, get over it pretty quickly.

To-Do or Not To-Do

While I see myself as being pretty good at getting the actions I need to perform down on paper, I can be very slack when it comes to checking back regularly to ensure I am staying on track.

Take the to-do list that I filed away somewhere about a fortnight ago, I had not checked back on it until yesterday. *slaps wrist, bad Allison!* .

Of the tasks left to do I have marked the ones in pink that I will accomplish this weekend.

That might not seem like much but I am having the hardest time articulating my vision statement.

To create my vision statement i have written down the beliefs and requirements me as “the business” will be working to in 5 years time. The list I have is

  • fun
  • innovative
  • fulfilling
  • intelligent
  • quality
  • rewarding financially

[several hours pass]

OK here they are

Mission Statement - Allison Reynolds

Vision Statement - Allison Reynolds

Luckily these are living statements and can be reviewed and changed at any time. But for the moment they are what I am striving for.

Tomorrow I will complete the plan-to-a-page and publish that as well.

None of this is as easy as it looks but it does help focus on what you truly want to get out of your business, rather than creating a rut by keepin the nose to the ground and going round and round in the same place without popping the head up to check if you really should be going in a straight line.

Read this doc on Scribd: vismis statsments