The Day That Twitter Died.

[Not to be confused with the "Death of Twitter" which will be announced by some internet marketer soon]

If you are in the know then you already have a Twitter account. There are plenty of pieces written on the joys of Twitter. How it is micro-blogging, life in 140 characters, indispensable for those that want to keep people in touch. Or as the oldies (certainly not this spring chicken) would say, very Gen Y.

Seriously though, why would you want to keep the world abreast of your every waking moment, or follow those that do?

The Twitterer

You may tweet on about the crap day you are having, or the time it took to get to work this morning, but you also occasionally link to something cool you saw, an opinion piece you wrote or something you want to buy. Why is that important to those that follow you? Because in following you they have voluntarily put you in a position of influence.

Now not everyone on Twitter knows, cares or understands that, but to those who want to get that much closer to their audience/market, Twitter is an invaluable tool just for that very reason. Using Twitter removes the 6 degrees of separation that can exist in other mediums, and allows you to whisper directly into the waiting ears of your your followers. This is pretty powerful stuff.

Who do you Tweet to…and why?

The Tweetee

As a consumer of tweets do you have any responsibility? Not really. You can lurk, and compile and consume. Sure it doesn’t add much to the Twitterverse to just exist, but you are under no obligation to contribute to the many voices and opinions.

The term “silent majority” wasn’t just something some guy made up one day. Society is mostly silent, and even the anonymity of the internet will not induce them to tell us what they had for breakfast. Be aware though, if you are following many people and few follow you, then you could be marked as a potential spammer and blocked by people you would like to follow. It is in your best interests to say something, anything, so others will find you interesting enough to allow to influence them.

I hand pick those I follow because I am interested in, and learning from, their informative tweets. If you talk too much garbage I am going to let you go.

At the time of writing Twitter is experiencing some form of malfunction that has interfered with the normal ebb and flow of statements and replies. Twitterers and Tweetees are seeing disjointed conversations (if you have ever used IRC and been through a Netsplit you may have a bit of an idea what I am talking about). This has brought home to many just how much they rely on the words and opinions in real-time of those they follow. You don’t always know what you’ve got till it’s gone is working right now in Twitter. let’s hope they get it together soon before the chattering crowd finds another medium to get up close and personal with each other.

Glorious Failure

Those who try to do something and fail are infinitely better than those who try nothing and succeed. Lloyd Jones

Have you ever wanted to succeed at something so badly only to have it just flop like a really bad souffle. That is the way I think about my attempt at setting up a fund raising site for research into Multiple Sclerosis. Even though I think the principle behind the site is sound, I think what I know know about internet marketing could have helped.

Let’s do a recap on the site.

Name: www.netxperiment.com

Explanation: The site allows for people to donate as little as US$1 and nominate words linked to a URL. The more you donate the bigger the font those words are printed in. The contributor cloud is the domain’s home page and where all of the contributors are displayed.

The site was supported by a blog I was writing that kept up to date with the latest MS information and news/links to other MS related sites. The blog was quite popular and through the blog I was drawing interest to the Netxperiment page.

The site launched well and soon had a PR3 rating which made it more attractive for online entities to grab that link.

Then several events hit in succession that put all work on the site on hold.

During the launch I started to experience some migraine like headaches. I don’t usually get headaches so this was something notable. After they did not abate it was determined by my neurologist that I most probably had a brain fluid leak. I spent some 3 months laying down in the dark not doing very much due to confusion and pain the headaches were causing.

I slowly recovered and tried to pick up the reins again and relaunch, but again circumstances intervened and I had to let things go again. This time my son was diagnosed with bipolar disorder. Totally unexpected (he had kept some things hidden very well) and top priority as you can imagine.

Here we are down the track and things have returned to some form of normality (as normal as it get around here) and I am looking at what i can do to relaunch and renew interest in the cause.

So what is the plan?

  1. Drive more traffic to the site using what I have learned through niche marketing
  2. Get more people involved with creating buzz
  3. Approach some big names to see if I can be linked to a product launch and garner a small amount of their sale
  4. Raise my profile so people are more trusting of my motives to raise the money

To that end I have purchased www.multiple-sclerosis-symptoms.info and www.multiple-sclerosis-symptoms.org (both .com and .net are long gone) on the basis of 440 searches a day on that phrase. It will be a little bit of work to get them up in the top 10 due to the hyphenated names and the lack of .com but I will give it a shot.

Next will be the creation of the network of information articles and possibly revival of the blog, and a revamp of the site itself. I need to raise the site to appear as “professional” as possible if I have any chance of attracting a big name angel to help in my goal.

If you have any suggestions, or are willing to help me out, please leave a note in the comments section. Of course if you wish to donate to the cause then please read the instructions on the site and donate away!

Going With The Flow

About 18 months ago I spent a month in Bangalore training technical people how to perform the work that some of my team in back home was doing. Prior to going I had spent some time mapping out the entire process, writing work instructions and creating training presentations so that my new Indian team could survive once I left.

Last night I spent about 40 minutes mapping out the entire process I will be running the business to. Inside the map are spaces for 7 work instructions that need to be written. Once written I will probably do the training slides so that if I engage complete n00bs (like my daughter’s friends) to perform some of the work, they can learn before diving in.

One thing I did learn from my Indian experience is that I am a pretty good teacher. While others had trouble gaining the respect and attention of their groups, my group were pleasant and attentive, and seemed to enjoy the experience. I am hoping to take that into my product creating later on.

work flow

I am probably recreating what a million people have created before, but the act of creating such a flow helps me to visualise where I can inject outsourcing and where I would be performing the task myself.

keep an eye on my to-do list to track my progress as I tick each of the tasks off. At this stage the plan is May 30th to be up and running with the first pilot run of externally created sites and content.

The To Do List

Read this doc on Scribd: Allisons to do list

Product of My Imagination

As yet I have not been game enough to create my own product. There are two reasons for this; one I am slightly fearful that I will produce crap and people will shout at me. The other is that I am like an author that has never read a book, I just don’t buy products.

So to the drawing board!

In the next month i am going to find as many free products as I can to download. Hopefully there is enough rubbish in what I accumulate that the light bulb moment will happen and I will be able to truly say “I can do better than this junk”.

This will probably get me on a heap of spam email lists so i will be creating a fresh gmail account to catch the autoresponders. i will be looking for eBook and video products as software is not something I can see easily coming together at this stage.

Don’t get me wrong, I have plenty of ideas for products. These are things that i would buy if they were available, or would have bought in the past when i was looking for certain instructions or information. Oh and no, it won’t be anything in the “making money online” genre either.

Meanwhile back at the ranch, if you have any advice or suggestions for how to get over the “product block” I have, I would be very grateful to hear from you. Comment away!

30DC Testimonial Video

Thirty Day Challenge Testimonial Video By Allison Reynolds (download please, no streaming)

Wanted: Free MacBook Pro

I have totally been sold on getting one of the new MacBook Pros. From the sermons of Ed Dale singing the Mac praise to a hilarious article in an Australian newspaper that I am unable to find the link to at this moment. I want, and can easily convince myself, need one

The thing is, I do not want to pay for it.

Why don’t I want to pay for it? Why would anyone want to pay for anything if they can get it for free? But seriously, this is the internet, and on the internet miracles unexpected things can happen.

Now I could give you a sob story about how I have Multiple Sclerosis and Graves Disease and that having a MacBook Pro would totally make my miserable existence better, but that would be begging and I only beg for my Multiple Sclerosis charity site . Instead i am looking for ways to use the internet to reach this goal, and will be happy to jump through hoops to get it.

Currently options are pretty scarce

  • Referral sites are out as I live in Australia and there are none that I can find (plus I leave my friends alone as we all get enough spam as it is)
  • Competitions – but that does not make the end result a certainty
  • Swap/Trade sites do not seem to deal in new goods
  • Amateur porn is just not going to happen, ok

So where do we go from here?

Well someone can just take pity on me and send me one. I am not proud and would accept it gratefully as well as being indebted for at least 12 months to them, perform shameless plugs, write blog comments about how cool they are, link to their sites and market the arse off of them on places like Twitter and Facebook.

Failing that I would love to be able to do something new on the net to get it. Groundbreaking like One Red Paperclip….. I am tapped out for ideas though…so here is where I turn to you for help.

If you have an idea, any idea, no matter how silly, please pop it in the comments section. It just might be the seed of something awesome. Or you could just send me a new MacBook Pro :)

Thanks in Advance

allison signature

Income Generation Exercise # 1

To walk out of the door of my corporate office on December 1, 2010 I need to have developed a good amount of income coming in. Now I am not looking for the same amount of money that I am earning now, my lifestyle standard of living will be completely different to what I currently enjoy. So I am not looking to be ultra-rich or an uber-online marketer, which is something that some people get caught up with. I want to have enough income coming in to be able to live on and to continue into my “real” retirement years.

Rules:

  • I must enjoy what I do
  • It must not be time consuming on a daily basis
  • 85% + of the tasks can be performed by others or left on auto-pilot
  • it must fit my moral view

Income Stream 1

Over the last year or so i have studied and put into practice what i have learned through the Thirty Day Challenge and The Immediate Edge. Through that time I have learned what I like to do and what I can’t be bothered with. Adsense PPC campaigns I can’t be bothered with for example, but setting up niche market sites to sell affiliate products (or maybe my own product) suits me down to a tee.

Being a big believer in “little fish are sweet” the plan is not to have one or two massive earners as the be all and end all, but to have many smaller sites as well.

The awesome thing about this is, you can outsource much of the work. Looking at the steps that go into building a well ranked niche site, you could leave it all to others if you have written up good enough processes for them to follow.

  1. Keyword/Phrase discovery – yes
  2. Affiliate product research – yes
  3. Niche subject research – yes
  4. Backlink domain research – yes
  5. Content writing – yes
  6. Blog creation and population – yes
  7. Documentation + reporting – Yes
  8. X 100? – YES!

I am sure there are many people out there who are quietly going about their business doing just this. It isn’t any form of rocket science, and I don’t want to make complicated something that has a very simple brief, make me cash to live on while I do the things I want to do.

Bush Tucker Woman

  • Offline Project Number 2.

This project will also be a long time before results come to fruition (haha pun intended). There are a couple of Australian Native foods I wish to cultivate after researching the current demand for them.

First is the Australian Desert Lime. We have a perfect couple of acres for growing these. Well drained, sandy and not far from the current mud brick house.

Next is the Bush Tomato much harder to grow and probably just an experiment to see if the conditions and well draining sand in the area would be suitable.

But like all projects one must

  • determine if there is a market
  • research the product
  • determine best way to sell, wholesale, value add etc
  • test
  • then test some more

Beat your Brain Into Submission

If you have always done it that way, it is probably wrong. Charles Kettering

To make any change in life the circumstances, motivation, environment and need all have to be aligned to ensure that there is any chance of that change sticking.

Look at how the internet sales people feed on the fact that most people will NOT carry through with anything they start. They know that humans have good intentions but awful follow through. They make a fortune selling good advice to people that will nod and say “Yes I know this to be true, I will do this!’” and a few weeks later are back saying ” I will finish it when XYZ is right”.

Is the internet sales person wrong to take advantage of that? Is the person who continually starts these programs, but fails to carry through, at fault?

If you have read my “about me” you will see I was gifted with the best thing to make a change, the circumstances where I had to change. For most people in day to day life this just does not happen spontaneously. As no one sets out to fail, how do you ensure that you have the best chance in succeeding in what you want to change.

1. Know Yourself

You are the only person that hears your inner dialogue, the little voice that is mostly negative and is trying to save you from humiliation, embarrassment or physical harm. That little voice is a left over from our distant past where we weren’t sure whether it was safe when the sun went down, and would caution us to look around before going into dark places. Being from the left half of your brain the inner dialogue bases all of its information on what it sees as factual information. Lists, numbers, processes, procedures etc. It has no concept of creativity or self-improvement, it only wants self preservation. In short the inner dialogue is Status Quo Central.

Now I am not saying that the inner voice can be completely ignored. I believe the inner voice should be treated like all other avenues of information. Listen politely, digest the facts, take what you like and leave the rest. Remember the inner voice is only working with one half of your brain and only wants what it sees as best for you and so some of the caution it advises is common sense.

2. Make Consequences for Failure

I am one of those infuriatingly positive people that can make lemonade out of any lemon. But when it comes to change, FAILURE IS FAILURE. Don’t be easy on yourself with this one, storing the memory in a back cupboard of your mind is just not good enough. Do you think personal trainers tell you “oh it is alright you put on weight this month”? No they scream blue bloody murder and make you aware that you have failed by working you 3 times as hard.

Create consequences for your failing. Even better get someone else involved to ensure that those consequences are followed through (because if you are like me you just know that you will talk yourself out of performing the consequences). Have them remove something you enjoy or need, make it tangible and painful. Make it so big you can not even contemplate the loss. How about losing your car, your savings, your internet access forever. A permanent loss is more terrifying than for a period of time. Ensure that the person taking the thing is not a close friend who will crack under your tears. If you are absolutely sure you will be punished for failure you have a better chance of changing.

3. Reward Yourself for Success

An oldie but a goody. Rewards must be in proportion to the success and start sufficiently far down the track that significant change has already taken place before they kick in. The process of change itself will need to be the reward in the beginning.

The sad thing here is that more that 80% of people reading this will be nodding their heads and agreeing, yet will go away and slip back into the comfortable habitual existence that they are used to.

Are you going to be one of the few that do change?

If you have to change – you have a good chance at changing

If you want to change – you need to make it as if you have to change