03
Sep
Here’s something to think about. If marketers and sales people were truly empathetic towards you, wanted the best for you, they would try to make where you hang out together a better place. If they were smart enough to try and build a long term relationship….You don’t go smash up your mother’s house when she [...]
26
May
There is something mischievously satisfying about mixing a Fight Club quote about consumerism with a statement about your own market. Now I have finished congratulating myself on how clever I am, let’s consider what the implications are about not being your own customer.
I hate sales letters, absolutely, with a passion, abhor them. It is a [...]