Sex in Public – Are You Doing It?

“It’s really your job to have mind-blowing, irresponsible, condomless sex with whatever idea it is you’re writing about at the time.” Lady GaGa

You know what pisses me off? The idea that emulating the exact process that others use to be creative will somehow magically transform the emulator into an artist themselves. BULLLLLLLLLLSHIT!

Think of all the MILLIONS of little kids playing their violins Suzuki method and being squeezed out of that sausage maker as a small being that can make a violin work, but have no feeling about whatever it is they are playing. Just because you can paint-by-numbers a Michaelangelo painting, doesn’t mean there’s one drop of fucking talent in you.

I am ALL FOR process, don’t get me wrong. Process is GREAT for churning out the same shit day after day…that’s what process is all about. You need process to do the secondary work, the back office stuff, the getting-you-through-the-day tasks that you don’t feel or care for.

But to be different, unique, spell binding, captivating, smarter-than-your-average-bear you need to DO THINGS DIFFERENTLY. You need to let your guard down and your senses go. You don’t need to do the drink-drugs thing to squash your inhibitions but you sure-as-fuck need to figure out a way to drop all of your NICENESS and roll in the mud Woodstock style. Tap your talent, not your to-do list!

Those that succeed have a glossy outer veneer or a jaggy crystal encrusted exterior created from their insides. That’s why we know their names!  We acknowledge them as different, we put them on pedestals and throw our damp knickers at them…have you every wondered why???

I wonder how many people are in LUST with the work they create.  Talent is getting that LUST from inside you and out to the audience and igniting their genitals (and your brain is a HUGE sex organ). Most of what I see is timid as a mouse and just as grey. Who wants to have sex with a mouse? (apart from Richard Gere haha that was a joke)

Frankly I don’t see many of my friends and peers having sex in public and I am disappointed. That shit turns me on and there’s plenty like me that get their jollies playing stacks-on with hot, sweaty, crazily creative people. I have started seeking out people that are this way – staring wide-eyed and openly admiring how they get their shit out there with no prophylactic support and guess what? There are people out there that LAP THAT SHIT UP.  There’s a whole bunch of companies and people that are loud, opinionated, caring and not playing it safe who are selling truckloads to eager, lusting customers. I think you can see which direction I am heading in yeah?

It is possible in our business to be an artist; totally absolutely, you can be…but I have never ever seen one artist that has not delved into their inner places to bring out something of themselves and hold it up for the delight of everyone one who eats/sees/hears/feels it. That stuff is what sets the leaders from the followers. The leaders hoist aloft their beating hearts and dare you to shoot arrows into it. The followers follow the process and expect to be able to shit happy diamonds first time/every time because that that’s what they are promised. Sad.

I hope post inspires just one person I know to throw off their clothes and paint tribal symbols on their face and dance around a fire with me (metaphorically of course) . You are NOT ALONE, and you are free to leave the herd at any time and join me.

dancing girl

Ed Dale Adores It, But What Does It Mean To Your Business?

Ed Dale (internet superstar ) linked to Dan Watrous’s blog post Don’t Waste Your Time With Goals in 2011 and declared he adores the post. Read it now if you haven’t.  If you have read it let me point out something that may not be apparent in the first read.  If you have a business (internet or not) then what Dan is speaking about is Strategic Goal, Process and Procedures.

If you are a real business owner, or want to be a real business owner, then you will need to start doing the things that real businesses do.  Just because you can set up something that makes money on the internet, does not mean you are in business.

Let’s imagine that you have an online business that sells a single eBook on a specific niche topic. What is your Strategic Goal (or as Dan names is – your Object of Desire)? Let’s say it is “To Be The Biggest Selling eBook on the internet for this subject “.  It’s a big call, but is measurable and so is achievable.

In the corporate world the CEO and partners get together to name these strategic goals on a yearly basis. They always revolve around reducing costs, improving quality, improving customer satisfaction.  For the small business person trying to sell the most amount of ebooks on a particular subject it might look like

- pay per click advertising

- Facebook advertising

- Joint venture with Bob

Next comes the procedures (also known as work instructions, actions, activities) that need for each of these steps.  The documentation of these steps are essential if you have staff (freelance or payroll) so you can

  1. know what you are currently doing
  2. measure and compare results
  3. implement process improvement
  4. get the same result every time, no matter who is performing the task

Your procedures will have step-by-step instructions on how to set up a PPC advertising campaign, how to set up a Facebook advertising campaign, what steps you need to take to enter into a JV with Bob.

These procedures  are what Dan calls commitments in his post, and they really are the “harder” tasks. Harder as in they cannot be deviated from unless testing for process improvement, both you as a business owner, and your staff must commit to performing these tasks as written.

So hats off to Dan Watrous for making a dry business fundamental come alive for people as they plan their 2011 business goals.

local search procedure

Oh It’s True, It’s True

Been watching my tweets today? No? Well if you did you would have seen that I decided to do a speed run at doing the Thirty Day Challenge up to now in one day. If I am too slack to post each day, well i can do 12 days in one and post about it.

You might think something like  “She’s a witch! Burn Her!!”, or that I am insane, or both. Hard to tell at the moment with all of the cough medicine I have been taking.  Still it might seem a big deal to some people to try such lunacy but if you have a procedure you can do anything 10 time quicker than flailing around in the dark.

For 8 years I worked for IBM and in that time I wrote dozens of procedures. I wrote them for people who had no idea what they were doing, I wrote them for highly technical people, I wrote them for managers and I wrote them for people for whom English was a second language. Procedures rock, and this is coming from someone who gets off on chaos.

The Thirty Day Challenge lays out the steps so clearly and simply that once you have done it once, you can easily replicate again. Now I don’t expect a new person to all of this to be able to do what I did in one day, but you can definitely chop in half the time it took the first time, and the time after that probably halve again.

So what did I achieve?

7am started research using Market Samurai. I picked a high end market and drilled down to a three word micro niche.  Seriously with this tool you can pick ANY word and find a niche waiting for picking. That is just what i did, picked a word out of the air that I knew would like writing about. Simple.

StatsSearches 2433/SEOT 1021 SEOC < 50k cheated a little because I know I can  OCI 96%

Speed Niche Before

Speed Niche Before

The SEO page shows a lot of big name sites that you would probably know that sell or link to a page selling the physical item or a variation of it.  The parts of this table I personally thing are important are the BLP  (which the competition is sorely lacking in) and the BLEG (again lacking). The on page SEO title, URL etc I can kill easily having a blog set up, rather than an eCommerce site.

7:30am I bought the domain name. Now this might interest you, or it may not, but when I have a niche term that ends in an S (Market Samurai will tell which term is searched for more) naturally say like British Bulldogs I will buy a domain that goes like this www.britishbulldogsite.com . See what i did there? BOTH search terms british-bulldog and british-bulldogs are in the domain name. Google will usually be able to figure out plurals but I like to make absolutely sure that I am SEO ready for anywhere :)

8 am Dropped kids to bus stop while DNS resolved and returned to write content and eat breakfast

8:30am Blog is up using WordPress Direct dead easy (though they still need to work on cleaning the crap out of their templates)

9 am starting sourcing affiliates from Share-a-Sale who I use for my affiliate testing stuff  (and a couple of sites that sell pretty well).  Like i said, this niche is a physical product and there were a few good affiliate deals that pay 10% or more on pretty high ticket items.

10 am Affiliate pretties added, site proof read again (to be sure, to be sure) and then the bookmarking began. I manually used Digg, which I have to admit is something i would NOT normally do, good content will mean that people will do this for you, but this was for speed … erk ends justifying the means was never my strong point, must pay back my social networking karma on that one . I also fired up Traffic Android (wait for tomorrow on that one *wink) and went to town.

11am BOOYAH!! Site is ranked 5 in broad match (I don’t really care about exact match because I look at #1 broad as THE goal). That’s the site, not any of the social bookmarks. so 4 hours from NOTHING to a top 5 raking. Shit hot stuff!

Speed Niche after ranking

Speed Niche after ranking

12 noon broke for lunch.

1pm Site moves to 4th in Google. I write more content and post a second story. Set off Traffic Android to bookmark second page in a couple of hours.

2pm Nap time…yep still sick and rest and fluids are important

4pm Wake up and check site.  Ranking is now 3 for domain name and 5 for first post awesome!

5pm read more stuff for content, spend some quality time with family and order dinner

6pm Write this blog post before going to create Squidoo page and Hub Page.

7pm Up to date with the Thirty day Challenge and have a site already dominating the search term in 12 hours.

Not a bad day all in all.  Yep, the goal is still the same with this one. Get it earning cash and then flog it off… which reminds me about a little thing i pointed out to my 30DC team mates about Market Samurai… but I will leave that post for another day.