I was amazed too at the Hells Angels yet when you think about it, yep they are totally brand aligned. You think about them a certain way and they act that way. A self fulfilling circle.

I absolutely agree with your “no passion just push” comment too. I believe that women are very sensitive to being sold a line, and shy away from doing it themselves. I have not met one single female marketer who thinks that doing it like the “big boys” is comfortable for them.

I am not saying that the “big boys” are spammers (well not ALL of them), but that the congruity we look for just isn’t there.

I feel that when it comes to showing passion for a product or service, I find it very hard to relay that as a written document. I know that is where the videos would be very beneficial so, you can include voice tone and facial expressions.

In a business sense, Passion only comes from personal experience. I can not be passionate about something that I do not really find useful in my life. I feel this is what causes allot of spam. People join a program (or offer a product or service) that they themselves do not fully understand the benefit of but, they were told that it was great and they could make money. Without a personal story they can only post or pass along what they have been told which in many cases is a copy and paste ad written by someone else. These are the same people that when ask questions they tend to shy away or give a general (read from what they were told) statement. No passion, just push!

People also have to understand that when it comes to self branding, not everyone is going to like you the way you are. But, only by being your true self will people see your passion. Kinda a catch 22 in my case! LOL!

Ok, I am practicing short post.
I look forward to seeing what you ladies have in store for the SWBN Group.
Sheryl