When you choose a niche that is based on something that is in vogue you need to be prepared for the inevitable decline in traffic to that niche when the searchers go elsewhere for the next big thing.
Last year, during the Thirty Day Challenge, I picked a niche that I knew would have a limited popular lifespan, but should still live on as minor search term into the future. This niche has done pretty OK for me and I have learned a hell of a lot from it.
This niche generates just about 100% of its traffic from searches in Google Images. I have around 5 of the top 10 images,and always #1 image, in several similar search terms (since day 1!). For a while this worried me deeply as it seemed many eggs, one basket. And to be truthful I was (and have been) very, very lazy in creating other traffic generators apart from answering questions in Yedda and the occasional Stumble love.
Now looking at the graph there does not seem to be much of a downward trend, and it could quite possibly be seasonal (northern hemisphere summer means less people thinking about my niche or in front of the computer) or an temporary aberration. It could also be the beginning of the end.
I have no exit strategy for this niche. No plans to sell or close down. What I am going to do is experiment with PPC (pay per click) advertising to see if I can funnel some cashed up people to the site. The plan is to go supernova, burn brightest before winking out of existence.
After watching the StomperNet PPC video (god Andy Jenkins pisses me off, he so does not come across as authentic) I have set up a mini campaign in one country to test out what seems to be pretty common sense stuff. I have avoided PPC like the plague as it all seemed like black magic that could end up costing you an arm and a leg.
Nothing ventured, nothing gained as granny used to say, and so i am dipping my toe in before the Thirty Day Challenge this year, which will also be touching on PPC.
After an hour live the campaign has had 9 impressions with one click. Totally too small to be statistically significant, but at least I know I have set the darn thing up right. I am also happy with the amount I am paying per click, as I knew the landing page is optimised for XXXXXXs and the add campaign is using XXXXXing as its keyword phrase.
Will continue to update on progress.
Planned and executed my exit from the corporate world. Walked away with a 6 figure payment to boot.
Its his announcer voice!! He knows his stuff – the old AJ. It was a great video – the trick to PPC is to take it slow – one phrase at a time!
Ed Dale’s last blog post..Happy Mothers Day Everyone!
Thanks for the comment Ed!
Yeah I find Andy like my year 12 English teacher, great in their field, but just rubs me somewhere unpleasant. I still listen and put into practice though, no point letting personality get in the way of learning the good stuff.