I have an entry in the Marketing Pilgrim’s SEO Scholarshipcompetition. There are 30 other articles in that competition, and I have been slowly reading through them all. One of those articles struck me as being ultra popular because it has almost 3 times the amount of comments as my article.
“That’s interesting” I thought…
I will go take a look at the blog of the person who wrote this because they seem to have a large following and I want to see what I can learn from them. I was disappointed, however, to find that on the front page of the blog was a link-reciprocation article flat out asking for links to their entry in return for links on the blog.
Now the rules of the competition state
9. Any incidence of spam or “black hat” techniques will result in the disqualification of the entry. If in any doubt, ask yourself if you would apply the same techniques in a campaign for a company such as General Electric or Apple.
To me this blogger’s tactic doesn’t sound like something GE or Apple would be pleased to see their marketers would be doing. But maybe that is just me. It sure isn’t spam or absolute black hat, but its a pretty shitty way to earn links and traffic.
From my perspective it is not in the keeping of the spirit of the game.
Maybe it is just sour grapes from me….What do you think?