Sour Grapes?

I have an entry in the Marketing Pilgrim’s SEO Scholarshipcompetition. There are 30 other articles in that competition, and I have been slowly reading through them all. One of those articles struck me as being ultra popular because it has almost 3 times the amount of comments as my article.

“That’s interesting” I thought…

I will go take a look at the blog of the person who wrote this because they seem to have a large following and I want to see what I can learn from them. I was disappointed, however, to find that on the front page of the blog was a link-reciprocation article flat out asking for links to their entry in return for links on the blog.

Now the rules of the competition state
9. Any incidence of spam or “black hat” techniques will result in the disqualification of the entry. If in any doubt, ask yourself if you would apply the same techniques in a campaign for a company such as General Electric or Apple.

To me this blogger’s tactic doesn’t sound like something GE or Apple would be pleased to see their marketers would be doing. But maybe that is just me. It sure isn’t spam or absolute black hat, but its a pretty shitty way to earn links and traffic.

From my perspective it is not in the keeping of the spirit of the game.

Maybe it is just sour grapes from me….What do you think?


  1. Mindy Koch says:

    I think it stinks too. I don’t blame you for being perturbed.

  2. Allison says:

    Thanks Mindy appreciate the comment

    I didn’t know if I was being ultra sensitive or not :) My heritage says “don’t make a fuss” but it is this kind of gaming that pollutes the rest of the business for everyone else.

    If your work is of good quality then it will gain momentum without blatant link swapping.

  3. NextInstinct says:

    I don’t think it’s sour grapes at all.

    Fair is fair. I’m sure if you wanted to insult Andy Beal with
    a sneaky campaign like that linkmonger,
    you could crush.
    But this was supposed to be a white hat competition.

    Your integrity is in tact.
    It’s all growth. You win in the end.


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