After watching Merlin Mann’s recent video on make-believe help I started thinking about the relationships, in particular on the internet, that are being used for survival. Merlin’s video was response to a satirical video he made yesterday about the sometimes ridiculous hacks that self-help type sites put up. For me the 30 odd minutes he [...]
Several pieces of information have intersected and fell in place with an audible “click” for me this past fortnight as I launched the Secret Women’s Business Network blog.
One hint came from the tiny tome The Contrarian Effect (Why It Pays Big to Take Typical Sales Advice and Do The Opposite) by Michael Port and Elizabeth [...]
No she can’t. The crap that has filled my inbox for years has now been sorted. Irritating useless and blathering on internet marketers sending out the same hysterically (not funny, the screaming hysterics) worded crap about their amazing products, their system, their friend who has a product launching, their free offer that will magically escalate [...]
There is something mischievously satisfying about mixing a Fight Club quote about consumerism with a statement about your own market. Now I have finished congratulating myself on how clever I am, let’s consider what the implications are about not being your own customer.
I hate sales letters, absolutely, with a passion, abhor them. It is a [...]
One particularly unpleasant online marketer (sorry can’t remember his name or his site as he was poisonous), one of those types that is constantly negative about other people, used the term window washer (or window cleaner) to describe someone who was looking in at the successful people and trying to emulate what they did, or [...]